7479C
Know where the raw materials of your old products have gone - and help the planet. Powered by Blockchain.
Get to know the Journey and the stories of your products
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THE ISSUE
We produced 53,6 Million Tons electronic waste in 2019. Less than 20% of it was professionally recycled.
Consumers don’t bring their devices to recycling yards; they are unaware of the value of recycled raw materials
Companies don’t care about their electronic waste in any meaningful manner
Resold and donated office electronics end up in makeshift waste dumps
Rare earth and precious metals are increasingly scarce; 80% of it is coming from China
Rare earth mining
is expensive, dangerous, and accelerates global warming
Circular economy is
developing far slower than the demand for technological progress
Companies are avoiding the issues through Greenwashing
A lot of e-waste ends up in makeshift waste dumps where it poisons humans and the environment
Rather than recycling, companies ship their refuse to Global South, an ethically questionable practice
What Customers Want
Most people think actions (like donating, recycling or buying ethically) can make a real difference in the world!
Survey of 1004 respondents in the USA and UK. November 2018 for Futerra by OnePulse
51 %
„Yes, they make a big difference“
45 %
„Maybe, they make some difference“
4 %
„No, they don’t make much difference“
Solution
We introduce 7479C: Helping people and businesses to buy ethically, empower recycling, all while building impact through donations.
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